Sanatana

Designed business cards, construction signage, a logo, and brand guidelines for a London real estate company.
Client: SDE Global
Tags: branding, logo design, brand guidelines, brand strategy
Sanatana is a prime residential real estate company specializing in modern and classical design to optimize homeowner experience in upscale London commuter areas.
The logo motif is a signature on the homes built and symbolizes the company's essence. Derived from Sanskrit, “Sanatana” means “eternal,” with the circles representing timeless quality and design.
The meander between the circles pays homage to ancient Greek architecture and the Sri Yantra. The central “S” stands for Sanatana, reflecting modernism and classical architecture.
In addition to creating the brand guidelines and establishing the brand voice for copy, I've also designed business cards and hoardings.